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The age old debate about entrepreneurs rages on. Are they born or are they made? There is actually a bit of both in every entrepreneur, but in varying degrees.


The age old debate about entrepreneurs rages on. Are they born or are they made? There is actually a bit of both in every entrepreneur, but in varying degrees.

The enterprise undergoes its own life cycle that begins from the cradle of venture nurturance and ends in either intensive care or untimely death. As the enterprise runs its life course, it is governed by life forces starting with the entrepreneur and proceeds to include enterprise operations, organization, its product and the relevant environment or world of the enterprise (Exhibit A).

Entrepreneurs position their battle forces in vantage points of the market terrain to ensure a winning line of attack.

     The role of marketing in business is to retrieve vital information about its customers and its competitors in order to craft a superior strategy.

Operations management is about delivering products and services to customers to meet or surpass their expectations. It is designing, developing and executing the Enterprise Delivery System, from sourcing of the necessary inputs to the transformation of these inputs into the final outputs which, in turn, assure the intended outcome of delighting the customers. The final outputs, which come in the form of goods or services (or both), must carry all the features and attributes that customers are looking for.

 People are the lifeblood of any enterprise and, yet, not enough attention is given to human resource management (HRM) by most organizations. HR managers are, oftentimes, occupying low positions in the enterprise totem pole. They are usually relegated to administrative functions, which do not deserve to be called HRM. 

Managing the Finance Function involves seven important processes with the contrived acronym of F.I.N.A.N.C.E. These are: Financing; Investing; Negotiating and Deal Making; Administering; Numbers Generation; Analysis and Reporting; Cash and Treasury Management; and, Evaluating and Planning.

Enterprises are, nurtured and grown in many different ways by entrepreneurs. Always, the growth pattern reflects the personality and temperament of the entrepreneur.